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04:47 AM EST Thursday, November 21, 2024 | Pick Up Available M-F 10am-8pm
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  1. EDDM Menu Printing Services for Restaurants

  2. Custom Printed Every Door Direct Mail Menus

EDDM Menus are a perfect fit for the busy restaurateur who is looking to increase awareness of their restaurant within their local community, or expose their brand to new areas! 


EDDM Menus allow for a wide distribution of your menu to every address within your selected target areas, putting everything you have to offer right at your diners’ fingertips. Setup is easy, just provide your print ready files and select your target areas for sending to receive a quote. Once you’ve paid for your order, we begin print production of your EDDM Menus. Once your prints are finished, if you're choosing our full service EDDM option we’ll send them out on your behalf, no need to bring them to a post office and ship yourself! EDDM Menus from All Pro Color are one of the easiest ways to entice your local community to give your restaurant a try!

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EDDM stands for Every Door Direct Mail. It’s a service offered by USPS allowing businesses to send promotional mailings to every household within a specific geographic area without needing individual addresses.

In menu printing, EDDM refers to a service that allows restaurant menus to be distributed directly to households within specific geographic areas without individual addresses. It's useful for local marketing, enabling restaurants to reach a wide audience, delivering menus directly to diner’s mailboxes. and is a cost-effective way to promote new offerings, special deals, or seasonal menus to an entire community.

Bulk mail and EDDM differ in targeting customers and address requirements. Bulk mail sends volumes of mail to a specific recipient list, requiring detailed addresses and targeting customer data or demographics. EDDM doesn’t require individual addresses; instead, it allows businesses to send mail to every household within specific neighborhoods or ZIP codes. EDDM is ideal for businesses wanting to reach a broad audience.

All Pro Color offers customizable EDDM templates for restaurant menus. Access them through our website. Restaurateurs can include photos, text, logos, and graphics to entice customers. An EDDM design template streamlines the EDDM process.

An EDDM mailer template for a restaurant menu should include:

Restaurant Name and Logo: Prominently displayed to establish brand identity.
Menu Items: List your offerings, with sections like appetizers, entrees, and desserts. Include descriptions and prices.
Special Offers: Highlight promotions, discounts, or featured dishes.
Contact Information: Include phone number, website, and address for easy access.
Visuals: Quality images of dishes entice customers.
Call to Action: Encourage orders or visits with phrases like "Order Now" or "Visit Us Today!"
Location Map: A map helps customers find your restaurant.

When designing an EDDM template, focus on branding. Layouts should be easy to navigate. Compelling images attract attention. Include a strong call to action for immediate responses. Ensure your design meets USPS guidelines for EDDM.

Choosing direct mail vs. EDDM marketing depends on whether a restaurant prioritizes detailed targeting and customization or broad geographic exposure. Direct mail is highly targeted, reaching specific demographics, with high conversion rates. It's more expensive and time-consuming due to the need for curated mailing lists. An EDDM campaign is more cost-effective and ideal for broad coverage and local reach.

The frequency of sending restaurant EDDM should align with your marketing goals and budget. Consider seasonal promotions or tests with monthly or quarterly mailers to assess customer response. To optimize your EDDM strategy, adapt frequency based on campaign success, measuring coupon redemption rates or foot traffic increases.

A common mistake is neglecting to customize content for the local audience, which can lead to lower response rates. Not tracking mailing results makes measuring effectiveness difficult. Businesses often overlook the importance of a clear call to action, leading to recipient confusion about how to use offers.

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