A print rack card is a small advertisement that is usually vertical. They are placed in display racks found in high-traffic areas like hotels, restaurants, or businesses and are easy to grab. Rack cards are a way to capture the interest of potential customers or clients, promoting services, products, events, or attractions.
A good rack card grabs attention and delivers information quickly and clearly. It should feature high-quality images and colors that match your brand, making the card visually appealing. The text on the card should be clear and concise, with catchy and informative headlines. Use short sentences and bullet points to convey your message quickly.
A strong call to action is best, directing readers to take action, like visiting your website or calling for more information. The CTA should be prominently placed and noticeable. Your contact information should be easy to find.
Professional design can attract customers and ensure your rack card is readable. A well-balanced layout and readable fonts should be used to ensure your message is easily understood. All Pro Color offers a variety of easy rack card templates to design attractive cards that get attention.
Include a compelling call-to-action on the back of your rack card to boost sales. Consider adding special offers or discounts, testimonials, contact information, visuals of your products or services, QR codes, benefits and features, and clear next steps for the customer to take.
All Pro Color prints rack cards on 16 pt cardstock or 80 lb. cover. Our rack card sizes include 4 x 9, 3.5 x 8.5, and custom sizes.
Glossy and matte finishes for rack cards have different looks. Glossy finishes provide a shiny, reflective surface which is ideal for designs needing a high visual impact. Matte finishes have a non-reflective surface, making text easier to read and reducing glare.
A UV-coated rack card has been treated with a layer of ultraviolet coating, which is applied and then cured with ultraviolet light to create a glossy, durable finish. This coating makes the card more durable and resistant to moisture and fading. The glossy finish of the UV coating makes it more eye-catching and increases its sharpness. It gives it a more polished look to hold the attention of potential customers.
Including promotional offers on your rack card provides incentives that attract potential customers. Discounts, freebies, or special deals, grab attention quickly. Compelling offers on personalized rack cards show value and can encourage quick action. They can make your business stand above competitors.
Your card can be a powerful marketing tool to engage new customers. They are relatively inexpensive to print and can reinforce your brand with colors, text, and images to attract attention. With custom rack card printing, you can design them exactly how you want. Holding a rack card that has the right marketing message can drive traffic to your business and increase sales.
After printing rack cards, they can be strategically placed in high-traffic areas. Mail them to existing or potential customers. Placing them in the waiting or reception areas of your office or other businesses can engage visitors while they wait. They can also be handed out at events like trade shows and conferences, allowing you to reach a wider audience.